Geneva, Switzerland (originally founded in London)
Rolex
Partially verifiedWater-resistant, self-winding and chronometer-certified wristwatches
History
Beginning as a London importer of Swiss movements cased for the British market, the firm moved to Geneva after the First World War and concentrated on certified precision, sealed cases and self-winding, producing the Oyster case and the Perpetual rotor mechanism.
Major innovations
- Screw-down Oyster case for water resistance
- Perpetual self-winding rotor with bidirectional winding in series production
Known markings
- 'Rolex' on dial and movement
- Reference number between the lugs on older cases
- Case-maker marks inside the back
Serial numbers
Case serial and reference numbers are the primary identifiers; published approximate serial-to-year ranges are collector-compiled rather than published by the manufacturer.
Collecting significance
One of the most heavily counterfeited and heavily 'improved' names in the field; dial, hands, bezel and movement must each be assessed for period correctness.
Photographs


Photographs are illustrative examples of the type, not necessarily the exact object described. Verify details against the source file page.
Sources & references
- Manufacturer technical documentation for current calibres
- Serial-to-date tables for vintage references are community-compiled and should be treated as approximate.
Where sources disagree, the disagreement is stated rather than resolved silently.