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The Encyclopedia of Horology

Wristwatch · Wristwatch

Rolex Oyster Perpetual Reference 1002

Partially verified

This Rolex Oyster Perpetual, reference 1002, is an 18k yellow gold wristwatch from circa 1961. The timepiece features a 34 mm diameter yellow gold case with a smooth bezel. The dial is finished in a silver soleil pattern, equipped with dauphine hands and applied gold-tone hour markers, with a "Swiss" only designation located at the six o'clock position. The case back bears a commemorative engraving reading "1937–1962 Coca-Cola," documenting a 25-year jubilee for an employee named H. Kirchfeld at the German branch of the Coca-Cola Company. The watch is powered by a self-winding Perpetual movement, which is housed within a waterproof Oyster case. The timepiece is fitted with a leather strap accompanied by a Rolex plaque buckle. The item has been serviced as reported by the auction description.

Rolex Oyster Perpetual reference 1002 with silver soleil dial and 18k yellow gold case.
Rolex Oyster Perpetual reference 1002 with silver soleil dial and 18k yellow gold case. — Bulang & Sons. Rights pending — permission not yet requested. Original source

Catalogue identity

Source
www.bulangandsons.com
Category
Wristwatch · Wristwatch
Maker / attribution
Rolex
Reference
1002
Catalogue / lot identifier
Source URL identifies the listing
Source-reported date
1961
Source-reported place
Switzerland
Source-reported serial
712xxx

Source-reported attribution and specifications are not independent authentication. A listing does not establish present ownership, current display, availability or permission to reproduce.

Object description

Case and Dial Details

The watch is housed in a 34 mm case constructed from 18k yellow gold, featuring a smooth bezel. The dial presents a silver soleil finish and displays the Rolex coronet at the twelve o'clock position. Hour markers are applied, and the time is displayed via dauphine hands. The dial carries the "Swiss" only designation situated at the six o'clock position, identifying its specific production period.

The case back features a personalized engraving commemorating the 25-year anniversary of Mr. H. Kirchfeld with the German division of the Coca-Cola Company. The text is inscribed with the years 1937 and 1962, providing a historical context for the individual piece.

Evidence for this section
  • “34 mm 18k yellow gold execution with a smooth bezel”
  • “silver soleil finish, elegant hour markers, a “Swiss” only designation at six o’clock, and fine dauphine hands”
  • ““1937–1962 Coca-Cola” commemorating the 25-year jubilee of Mr. H. Kirchfeld for the German branch of the Coca-Cola Company.”

Movement and Functionality

The timepiece utilizes a self-winding Perpetual movement. This movement is identified as a primary innovation within the Oyster Perpetual model family, paired with the waterproof Oyster case architecture. These two technical elements define the operational foundation of the Rolex Oyster Perpetual series.

The watch has been serviced by the vendor's watchmaker. The leather strap is secured with a Rolex plaque buckle, completing the external assembly of the watch.

Evidence for this section
  • “self-winding Perpetual movement”
  • “waterproof Oyster case”
  • “Fully serviced by our watchmaker”
  • “One-year mechanical warranty”

Provenance and Documentation

The reference 1002 watch is dated to 1961 based on its serial number. The inscription on the case back documents a specific employee recognition event at the Coca-Cola Company in Germany, spanning the years 1937 to 1962. This engraving serves as the primary historical marker for this individual object.

The auction description reports that this watch was presented to an employee for a 25-year jubilee. The source attributes the watch as a 1960s production, specifically narrowed to 1961 by the recorded serial number.

Evidence for this section
  • “Serial 712xxx dating to 1961”
  • ““1937–1962 Coca-Cola” engraved case back for 25 years jubilee of employee”

Open research questions

  • What is the specific internal movement caliber for this 1961 reference 1002?
  • Are there additional records from the Coca-Cola German branch archives regarding H. Kirchfeld's tenure?

Source evidence

Recorded claims and source quotations for Rolex Oyster Perpetual Reference 1002
FieldSource-reported valueSource quotation
Reference1002“Rolex Reference 1002”
Serial712xxx“Serial 712xxx dating to 1961”
Case Material18k yellow gold“34 mm 18k yellow gold execution”
EngravingCommemorative text““1937–1962 Coca-Cola” engraved case back for 25 years jubilee of employee”
BuckleRolex plaque“Rolex Plaque buckle attached”

Visible details

  • Silver soleil dial finish
  • Applied hour markers with dauphine hands
  • Case back engraving referring to H. Kirchfeld and Coca-Cola jubilee
  • Rolex branded plaque buckle on leather strap

Research qualifications

  • The exact provenance history beyond the employee mention remains limited
  • Long-term movement health following service not verified

Photograph identity and source facts were screened before import; rights clearance remains pending.

Consulted source

ساعت رولکس Rolex Oyster Perpetual رفرنس 1002 با قاب طلای زرد ۱۸ عیار و حکاکی کوکاکولا

Reviewed 2026-11-02 · Record 64ea7e54b6

Terms in this record

Glossary explanations for terms named in this object’s record.

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