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The Encyclopedia of Horology

Wristwatch · Dual-time wristwatch

Rolex GMT-Master 'Pepsi' wristwatch, Ref. 16710

Partially verified

This stainless steel Rolex GMT-Master 'Pepsi' wristwatch features a circular black dial with luminous hour plots, center seconds, date display under a cyclops lens, and a second timezone hand. It is fitted with a bidirectional blue and red 'Pepsi' 24-hour bezel insert and a steel Oyster bracelet marked 78360 with a signed deployant clasp. The 39 mm case houses a movement stated by the auction house to be working at cataloguing, and the lot included a box and GMT-Master manual without original papers.

Front view of the Rolex GMT-Master 'Pepsi' Ref. 16710 showing dial, bezel, and steel bracelet
Front view of the Rolex GMT-Master 'Pepsi' Ref. 16710 showing dial, bezel, and steel bracelet — Rago. Rights pending — permission not yet requested. Original source

Catalogue identity

Source
www.bidsquare.com
Category
Wristwatch · Dual-time wristwatch
Maker / attribution
Rolex
Reference
16710
Catalogue / lot identifier
368
Source-reported date
c. 1983
Country
Switzerland
Source-reported serial
W790474

Source-reported attribution and specifications are not independent authentication. A listing does not establish present ownership, current display, availability or permission to reproduce.

Object description

Physical Characteristics and Dial

The item is identified as a Rolex GMT-Master 'Pepsi' wristwatch, Reference 16710, with a stainless steel case measuring 39 mm in diameter. The dial features luminous markers, a date display, a center seconds hand, and a GMT hand.

The watch is fitted with a blue and red 'Pepsi' 24-hour bezel insert. It includes a steel Oyster bracelet (reference 78360) and a deployant clasp inscribed with 'Registered Swiss Made 18, Steel Inox, 78360.'

Evidence for this section
  • “Rolex GMT-Master 'Pepsi' wristwatch, Ref. 16710”
  • “Stainless steel”
  • “Case 39 mm”
  • “dial: Oyster Perpetual Date GMT-Master Superlative Chronometer Officially Certified Swiss-T”
  • “clasp: Registered Swiss Made 18, Steel Inox, 78360; band: 78360.”

Condition and Documentation

The auction source states the watch was working at the time of cataloging. Reported condition issues include light scratches to the acrylic crystal.

The lot is provided with a presentation box and a GMT-Master manual. The source explicitly notes the absence of original papers. A 'WCSA Official Counterfeit Busters Report' is included with the lot.

Evidence for this section
  • “Watch is currently working.”
  • “Light scratches to acrylic crystal.”
  • “With box and GMT Master manual, no papers”
  • “Includes WCSA Official Counterfeit Busters Report.”

Auction Attribution

The source assigns an approximate date of c. 1983 to the watch. The serial number provided is W790474.

The auction house clarifies that their condition reports are rendered as specialist opinion rather than statements of fact and provides no guarantee regarding the content of these reports.

Evidence for this section
  • “c. 1983”
  • “Serial # W790474.”
  • “Condition reports are rendered as specialist opinion by the staff of the Auction House and/or independent consultants and not as statements of fact.”

Open research questions

  • Does the serial number W790474 reconcile with the production range for the Reference 16710?
  • What is the independent validity and methodology of the 'WCSA Official Counterfeit Busters Report' mentioned in the listing?

Source evidence

Recorded claims and source quotations for Rolex GMT-Master 'Pepsi' wristwatch, Ref. 16710
FieldSource-reported valueSource quotation
Reference number16710“Ref. 16710”
Case materialStainless steel“Stainless steel”
Case diameter39 mm“Case 39 mm”
Serial numberW790474“Serial # W790474.”
Bracelet reference78360“band: 78360.”
Dial inscriptionOyster Perpetual Date GMT-Master Superlative Chronometer Officially Certified Swiss-T“dial: Oyster Perpetual Date GMT-Master Superlative Chronometer Officially Certified Swiss-T”

Visible details

  • Black dial with geometric luminous markers and red 24-hour GMT hand
  • Bidirectional bezel with split blue and red 24-hour insert
  • Three-piece link steel Oyster bracelet with brushed finish
  • Date window at 3 o'clock magnified by an acrylic crystal cyclops

Research qualifications

  • Caseback and movement are not shown in the provided images
  • Auction description notes light scratches to the acrylic crystal and lack of papers
  • Source dates the watch to c. 1983 despite serial W790474 and Ref. 16710 being associated with later production

Photograph identity and source facts were screened before import; rights clearance remains pending.

Consulted source

Rolex, GMT-Master 'Pepsi' wristwatch, Ref. 16710 sold at auction on 6th October | Bidsquare

Reviewed 2026-10-22 · Record e930d4cd86

Terms in this record

Glossary explanations for terms named in this object’s record.