Wristwatch · Diver's watch

Vintage Seiko 6309-7294 Diver Pepsi Bezel Automatic Men's Watch

Partially verified

This object is a vintage Seiko reference 6309-7294 automatic diver's wristwatch head. The watch features a bi-color rotating bezel insert in red and blue, commonly known as a 'Pepsi' bezel, which shows visible weathering and fading. The dark dial features luminous rectangular indices, an inverted triangle at 12 o'clock, and a day-and-date aperture at the 3 o'clock position showing a Roman numeral day indicator. The dial is printed with 'SEIKO AUTOMATIC' below 12 o'clock and orange-toned water resistance text above 6 o'clock. A knurled crown is positioned at 4 o'clock on the stainless steel case, which is displayed without a strap or bracelet.

Front view of the Seiko 6309-7294 automatic diver wristwatch head showing the faded Pepsi bezel and dial — LiveAuctioneers. Rights pending — permission not yet requested. Original source

Catalogue identity

Source: www.liveauctioneers.com
Category: Wristwatch · Diver's watch
Form: Diver's wristwatch
Maker / attribution: Seiko
Reference: 6309-7294
Catalogue / lot identifier: Source URL identifies the listing
Source-reported date: Not established
Source-reported place: Japan

Maker profile: Seiko — history, key models and current watchmaking.

Source-reported attribution and specifications are not independent authentication. A listing does not establish present ownership, current display, availability or permission to reproduce.

Object description

Identity and Reference

The object is documented in the source record under the title "VINTAGE SEIKO 6309-7294 DIVER PEPSI BEZEL AUTOMATIC MEN'S WATCH". This designates the maker as Seiko and identifies the reference as 6309-7294.

Beyond this headline title, the auction listing records no secondary description, serial number, production date, dimensions, or movement calibre specifications.

Evidence for this section

“VINTAGE SEIKO 6309-7294 DIVER PEPSI BEZEL AUTOMATIC MEN'S WATCH”

Case and Bezel Observation

Visual observation indicates that the watch is presented solely as a case head without an attached strap or bracelet. A knurled winding crown is positioned on the case at the 4 o'clock position.

The case is fitted with a bi-color "Pepsi" rotating bezel insert. This insert exhibits visible weathering, pitting, and fading across its blue section.

Evidence for this section

“The watch is presented solely as a case head without an attached strap or bracelet.”
“A knurled winding crown is situated at the 4 o'clock position on the case.”
“The bi-color 'Pepsi' rotating bezel insert exhibits pronounced weathering, pitting, and fading across the blue region.”

Dial and Complications

Direct observation of the dial shows a day and date complication located at the 3 o'clock position. The day display indicates a Roman numeral marker alongside a date numeral.

The dial features the inscription "WATER 150m RESIST" in orange lettering positioned directly above the 6 o'clock hour marker.

Evidence for this section

“The dial displays a day and date complication at 3 o'clock, displaying a Roman numeral day marker alongside a date number.”
“The dial is marked 'WATER 150m RESIST' in orange lettering above the 6 o'clock position.”

Open research questions

What specific serial and case reference numbers are stamped on the reverse caseback, and what production timeframe do they indicate?
Does direct examination of the movement confirm an authentic Seiko 6309 calibre, and what is its operational condition?
Are the dial, hands, and faded Pepsi bezel insert original factory components or later aftermarket replacements?

Source evidence

Recorded claims and source quotations for Vintage Seiko 6309-7294 Diver Pepsi Bezel Automatic Men's Watch
Field	Source-reported value	Source quotation
Model Reference	6309-7294	“VINTAGE SEIKO 6309-7294 DIVER”
Movement Type	Automatic	“AUTOMATIC MEN'S WATCH”
Bezel Description	Pepsi Bezel	“PEPSI BEZEL”
Maker	Seiko	“VINTAGE SEIKO 6309-7294 DIVER”
Reference	6309-7294	“VINTAGE SEIKO 6309-7294 DIVER”
Movement Type (reported)	Automatic	“AUTOMATIC MEN'S WATCH”
Bezel Style	Pepsi Bezel	“PEPSI BEZEL”

Visible details

The watch is presented solely as a case head without an attached strap or bracelet.
The bi-color 'Pepsi' rotating bezel insert exhibits pronounced weathering, pitting, and fading across the blue region.
The dial displays a day and date complication at 3 o'clock, displaying a Roman numeral day marker alongside a date number.
A knurled winding crown is situated at the 4 o'clock position on the case.
The dial is marked 'WATER 150m RESIST' in orange lettering above the 6 o'clock position.

Research qualifications

No caseback, movement, or side profile views are provided.
The source provides minimal descriptive text, listing no dimensions, production year, or operational condition.

Photograph identity and source facts were screened before import; rights clearance remains pending.