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The Encyclopedia of Horology

Ludwigsburg, Germany

Porsche Design

Partially verified

Design of luxury accessories including watches, eyewear, and luggage.

History

The company was founded in Stuttgart, Germany, in 1972 by Ferdinand Alexander Porsche, the designer of the original Porsche 911.

The studio relocated to Zell am See, Austria, in 1974, where it has engaged in industrial and product design for various firms. In 2014, the company established its own watch division, Porsche Design Timepieces AG, to manage the development and assembly of its watches.

The extended history summarises the open references listed under Sources; each statement was checked against the cited passage. Confirm key dates in period documents before relying on them.

Current watchmaking & later fate

  • Since 2017, the Porsche Design Group is a 100-percent subsidiary of Porsche AG, with headquarters located in Ludwigsburg.
  • As of 2025, the company's watch manufacturing division, Porsche Design Timepieces AG, operates a production facility in Grenchen.

As stated in the references listed under Sources, retrieved 2026-11-03. Ownership and collections change; check the maker's own announcements for the latest position.

Major innovations

  • In 1972, the brand introduced the Chronograph I, which was one of the first entirely black chronographs in the watch industry.

Known markings

  • The company uses the brand names Porsche Design and Porsche Lifestyle.

Serial numbers

No serial-number system for this maker is recorded in the cited references.

Collecting significance

The catalogued pieces listed on this page show the kinds of objects auction houses, dealers and museums attribute to this maker; each attribution is the source's own.

In the object catalogue

5 catalogued objects are recorded under Porsche Design. Attributions are as given by each source and are not independent authentication.

Diagram

top plate or bridgespillar platebalance and cockwheel train between the plates
Schematic: plate and bridge layout. An outline schematic drawn to show the arrangement of the parts discussed here. It is not a dimensioned working drawing and does not depict a particular maker's calibre.

Sources & references

  1. Porsche Design, Wikipedia (English), retrieved 2026-11-03 (text CC BY-SA 4.0)
  2. Porsche Design, Wikipedia (German), retrieved 2026-11-03 (text CC BY-SA 4.0)

Where sources disagree, the disagreement is stated rather than resolved silently.