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The Encyclopedia of Horology

Wristwatch · Automatic wristwatch

Gents 1970s Sheraz automatic wristwatch

Partially verified

Dating to the 1970s, this gentleman's wristwatch is signed Sheraz on the dial. The dealer lists its origin as Swiss and notes that it is powered by an ETA automatic movement featuring centre seconds and an early quick-set date mechanism operated by cycling the hands backwards and forwards between midnight and 8 pm. The gold-plated tonneau case measures 34.5 mm wide excluding the winding crown and 34 mm high excluding the lugs, paired with a stainless steel back. The sunburst champagne dial is printed 'SHERAZ FULL LIVER 25 JEWELS' and 'AUTOMATIC INCABLOC', finished with applied indices and a date window at 3 o'clock.

Three-quarter front view of the gold-plated Sheraz wristwatch on a display stand
Three-quarter front view of the gold-plated Sheraz wristwatch on a display stand — The Vintage Wrist Watch Company. Rights pending — permission not yet requested. Original source

Catalogue identity

Source
www.antiques-atlas.com
Category
Wristwatch · Automatic wristwatch
Maker / attribution
Sheraz
Reference
Not recorded
Catalogue / lot identifier
as170a4763
Source-reported date
1970s
Country
Switzerland

Source-reported attribution and specifications are not independent authentication. A listing does not establish present ownership, current display, availability or permission to reproduce.

Object description

Case Construction

The watch is housed in a gold-plated case with a stainless steel back. The case is described as tonneau-shaped and measures 34.5 mm wide excluding the crown and 34 mm high excluding the lugs.

The seller notes that while there is some wear on the gold plating visible upon close inspection, the lens is in good condition.

Evidence for this section
  • “The case is gold plated with a stainless steel case back”
  • “The watch itself measures 34.5mm wide excluding the winding crown and 34mm high excluding the lugs”
  • “there is a small amount of wear if viewed closely but to the naked eye it looks good”
  • “The lens is in good condition”

Dial and Inscriptions

The dial is signed 'Sheraz' and includes the text 'Full Liver', which the seller suggests indicates 'full lever' construction intended for export markets.

The dial features original hands and a centre seconds function. The markings 'T SWISS MADE T' are noted at the edge of the dial.

Evidence for this section
  • “The dial is signed Sheraz Full Liver (which suggests ‘full lever’ and that the watch was made for export).”
  • “It is in its original finish and is in lovely condition with original hands, centre seconds”
  • “Dial marked 'T SWISS MADE T' at the bottom edge”

Movement and Functionality

The timepiece contains an ETA automatic movement. The seller reports the movement is functioning and mentions that accuracy is generally checked to within two to three minutes over a 24-hour period.

The watch includes an early quick-set date mechanism, which is operated by manually cycling the hands between 12 midnight and 8 pm.

Evidence for this section
  • “The watch has a good quality ETA automatic movement which is working nicely.”
  • “early quick set date (hands moved repeatedly backwards and forwards between 12 midnight and 8pm until the desired date is reached)”
  • “checked for accuracy which is usually within around +/- two to three minutes over 24 hours”

Open research questions

  • What specific ETA movement caliber is identified with this watch model?
  • Is there historical documentation confirming the brand 'Sheraz' manufactured export watches with the specific 'Full Liver' dial inscription?

Source evidence

Recorded claims and source quotations for Gents 1970s Sheraz automatic wristwatch
FieldSource-reported valueSource quotation
Movement makerETA“The watch has a good quality ETA automatic movement”
Case materialGold plated with stainless steel case back“The case is gold plated with a stainless steel case back”
Dimensions34.5mm wide by 34mm high excluding lugs“measures 34.5mm wide excluding the winding crown and 34mm high excluding the lugs”
Dial inscriptionSheraz Full Liver“The dial is signed Sheraz Full Liver”
OriginSwiss“Origin Swiss”
MakerSheraz“A gents 1970s Sheraz wrist watch.”
Movement OriginSwiss“Origin Swiss”

Visible details

  • C-shaped or tonneau gold-plated case with brushed front finish and polished bevels
  • Dial features applied gold-tone indices, matching hands, and date window at 3 o'clock
  • Mounted on a dark brown alligator-grain leather strap with contrast stitching
  • Dial marked 'T SWISS MADE T' at the bottom edge

Research qualifications

  • Movement caliber is not specified beyond ETA automatic
  • Case back and movement interior are not visible in the provided image

Photograph identity and source facts were screened before import; rights clearance remains pending.

Consulted source

Antiques Atlas - Gents 1970s Sheraz Wrist Watch as170a4763

Reviewed 2026-10-25 · Record d51c48a3e0

Terms in this record

Glossary explanations for terms named in this object’s record.

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