Object Identity and Corporate Context
This object is the reverse side of an early double-sunk enamel pocket watch dial, dated to circa 1874 and identified in the source as an Elgin National Watch Company component. It illustrates a factory modification tied to a specific organizational change. In October 1874, leadership at the National Watch Company reorganized the firm as the Elgin National Watch Company to capitalize on the Elgin name.
According to Nathan Moore's study, dials remaining in inventory from before the reorganization were altered rather than discarded. To avoid wasting stock, the factory modified double-sunk dials to bear the new name "Elgin Nat’l Watch Co.", which later resulted in a characteristic circular crack around the center sink on surviving examples.
Evidence for this section
- “Pictured: Back of Early Double-Sunk “Elgin Nat’l Watch Co.” Dial, c.1874”
- “In October 1874, the leadership at the National Watch Company agreed to reorganize under the name “Elgin National Watch Company,” strategically leveraging the strong reputation gained by the “Elgin” name.”
- “The most likely explanation for the cracked dials is that when the company reorganized under the name “Elgin National Watch Company,” double-sunk dials remaining in inventory were modified to reflect the new name.”
