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The Encyclopedia of Horology

Clock · Electric wall clock

Coca-Cola Vintage Electric Clock

Partially verified

This vintage electric clock features branding for Coca-Cola, specifically displaying the slogan "things go better with Coke" on its dial. The square clock measures 16 by 16 inches and is designed as an electric-powered wall piece. The dial includes printed hour markers, a central branding element, and a circular Coca-Cola logo appliqué. As catalogued by the auction house, the piece is presented for parts or repair purposes. The object is currently missing one hand, and the electrical illumination function is reported as non-functional when tested. The exterior of the clock includes a metal trim frame which exhibits surface pitting. The clock is powered via an electrical cord visible at the base.

Front view of the 16-inch square Coca-Cola electric wall clock, displaying the brand slogan, logo, and missing hand.
Front view of the 16-inch square Coca-Cola electric wall clock, displaying the brand slogan, logo, and missing hand. — Grant Zahajko Auctions, LLC (via Invaluable). Rights pending — permission not yet requested. Original source

Catalogue identity

Source
www.invaluable.com
Category
Clock · Electric wall clock
Maker / attribution
Not established
Reference
Not recorded
Catalogue / lot identifier
182
Source-reported date
Not established
Source-reported place
Not established

Source-reported attribution and specifications are not independent authentication. A listing does not establish present ownership, current display, availability or permission to reproduce.

Object description

Dial and Exterior Design

The clock features a square housing with a light-colored face. The dial text includes the slogan "things go better with Coke" printed in the upper left quadrant. A red circular emblem containing the text "Drink Coca-Cola" is applied to the lower right section of the dial. Green numeral markers for the hours are arranged around the periphery.

The physical structure includes a metal trim border. The auction description notes the presence of pitting on this metallic component. Only one clock hand is present, and the dial appears to be of a construction intended for backlighting, although the mechanism no longer provides illumination.

Evidence for this section
  • “Measures 16 x 16 inches”
  • “pitting to the metal trim”
  • “missing a hand”

Functionality and Condition

The object is described by the auction house as being in a state that necessitates repair or use for spare parts. When connected to a power source, the internal illumination system fails to activate. This implies a failure in the electrical circuitry or the light source contained within the housing.

The absence of one hand indicates a mechanical deficiency in addition to the reported electrical issues. The clock is offered as a non-functioning collectible, and no information is provided regarding the make or model of the internal electric motor.

Evidence for this section
  • “Coca-Cola vintage electric clock for parts or repair”
  • “Does not illuminate when plugged in”
  • “missing a hand”

Documentation and Provenance

The item was identified as lot 182 in a Grant Zahajko Auctions, LLC sale held on January 11, 2024. The listing provides limited details, focusing primarily on the dimensions and the observed condition at the time of the auction.

There is no maker, serial number, or specific date of manufacture recorded in the source material.

Evidence for this section
  • “Lot 182”
  • “Coca-Cola Vintage Electric Clock”
  • “Grant Zahajko Auctions, LLC”

Open research questions

  • What is the specific manufacturer of this electric clock movement?
  • During which years was the 'things go better with Coke' slogan utilized for clock production?

Source evidence

Recorded claims and source quotations for Coca-Cola Vintage Electric Clock
FieldSource-reported valueSource quotation
Lot Number182“Lot 182”
Measurements16 x 16 inches“Measures 16 x 16 inches”
Condition StatusFor parts or repair“Coca-Cola vintage electric clock for parts or repair”
IlluminationDoes not illuminate“Does not illuminate when plugged in”
Missing partsMissing one hand“missing a hand”
Metal conditionPitting to trim“pitting to the metal trim”

Visible details

  • Square dial with slogan 'things go better with Coke'
  • Single remaining black clock hand
  • Circular 'Drink Coca-Cola' logo badge on the lower right
  • Visible pitting on the surrounding metal trim

Research qualifications

  • Non-functional illumination status
  • Missing clock hand prevents full timekeeping utility

Photograph identity and source facts were screened before import; rights clearance remains pending.

Consulted source

Coca-Cola Vintage Electric Clock

Reviewed 2026-10-26 · Record 5b9b3a63e2

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