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The Encyclopedia of Horology

Biel, Switzerland

Concord

Partially verified

Swiss luxury watches and private label high-quality timepieces

History

Concord was established in 1908 in Biel, Switzerland, to create high-quality watches for the American market.

By 1915, the company began collaborating with prominent jewelry houses such as Cartier, Tiffany, and Van Cleef & Arpels to supply them with luxury timepieces featuring precious metals and gemstones. Gedalio Grinberg acquired the firm in 1970 and integrated it into the North American Watch Company, which transitioned the brand toward high-end luxury quartz models.

The extended history summarises the open references listed under Sources; each statement was checked against the cited passage. Confirm key dates in period documents before relying on them.

Current watchmaking & later fate

  • The company remains in existence today as part of the Movado Group.
  • Since 2007, the brand has focused its collection on the C Series, which consists of oversized luxury sport watches.

As stated in the references listed under Sources, retrieved 2026-11-03. Ownership and collections change; check the maker's own announcements for the latest position.

Key models

Delirium
The Delirium was introduced in 1979 as an ultra-thin dress watch and is often finished with diamonds.
Centurion
Introduced in 1979, the Centurion was marketed as an ultra-thin luxury sports watch.
Mariner
The Mariner line was launched in 1980 to combine the functionality of a sports watch with the elegance of jewelry.
C1
The C1 was launched in 2007 as a flagship collection targeting the luxury sports watch market.

Major innovations

  • The brand was an early pioneer in creating luxury watches using coins as a primary material.
  • In 1979, the firm achieved a major horological milestone by introducing the Delirium, which was recorded as the thinnest watch of its time.

Known markings

  • The company uses the brand name Concord on its timepieces.

Serial numbers

No serial-number system for this maker is recorded in the cited references.

Collecting significance

The catalogued pieces listed on this page show the kinds of objects auction houses, dealers and museums attribute to this maker; each attribution is the source's own.

In the object catalogue

2 catalogued objects are recorded under Concord. Attributions are as given by each source and are not independent authentication.

Diagram

maker or gradeserialcase hallmarksimport and assay marks
Schematic: where markings are found. An outline schematic drawn to show the arrangement of the parts discussed here. It is not a dimensioned working drawing and does not depict a particular maker's calibre.

Sources & references

  1. Concord Watch, Wikipedia (English), retrieved 2026-11-03 (text CC BY-SA 4.0)
  2. Concord Watch Company SA, Watch-Wiki, retrieved 2026-11-03

Where sources disagree, the disagreement is stated rather than resolved silently.